Sustainability
Fashion that is better for people and the planet.
We believe that growing a business and caring about the environment are not opposites. At MYO, we are taking practical steps to reduce our footprint — and we want to be honest with you about where we are in that journey.
What we are doing now
Minimal packaging
We use simple, recyclable packaging without unnecessary plastic wrap, tissue paper, or excess filler. Your order arrives securely packed, but without waste.
Responsible sourcing
We work with suppliers who meet basic labor and environmental standards. We visit our production partners regularly and refuse to work with factories that cut corners on worker safety.
Quality over quantity
We design clothes to last more than one season. Fast fashion thrives on disposability — we push back against that by focusing on materials and construction that hold up over time.
Returns reduce waste
Our easy return policy means you are less likely to keep something that does not fit and never wear it. Returned items in good condition are resold, not discarded.
Local delivery network
By consolidating shipments and working with Egyptian logistics partners, we reduce the carbon impact of last-mile delivery compared to international shipping.
Honest about our limits
We are not a fully sustainable brand yet — no clothing company is. We are making improvements every year and will share our progress openly rather than making claims we cannot back up.
What we are working towards
- →Introduce at least one certified organic cotton product line by end of 2025
- →Eliminate single-use plastic from all shipments
- →Publish an annual sustainability report on this page
- →Partner with a local textile recycling initiative
Your role matters too
Every time you choose quality over quantity, care for your clothes, and return rather than discard — you are part of the solution. Thank you for choosing MYO.